German Foods North America Projects
Cooperative Promotions
It is an unwritten truth for specialty products in any given store in the United States or Canada, that 70% of the annual sales are achieved primarily during two or four week of in-store retail promotions. This is when consumers become aware of and try unknown brands. However, the costs to finance such promotions can be substantial and too high for many small or midsize producers.
The solution: government-supported, cooperative, umbrella-themed promotion campaigns. For the past ten years, GermanFoods has planned and executed cooperative campaigns for Germany and other members of the European Union, coordinating all activities with governmental agencies, export associations, exporter, importers, distributors and retailers. The benefits: these campaigns create awareness of and improve the image of the country or region of origin, while lowering the costs and increasing sales for all participating trade partners.
Consulting, Education and Matchmaking
GermanFoods organizes retail buyer trips to Europe, exporter seminars in North America, and matchmaking events in both continents at the occasion of major trade fairs for the food and agricultural industries. The common goals: to introduce participants to the respective country, culture and local communities, educate them about industry structures and business practices and match the right buyers and sellers, based on their mutual objectives.
On behalf of the German Federal Ministry of Food, Agriculture and Consumer Protection, we serve as primary contact and market expert for North American trade partners during major trade fairs in Europe, the United States and Canada. In this role, we inform North American trade partners about new products and industry trends, advise and consult exhibitors and host matchmaking events and trade receptions.
Government and Trade Relations
GermanFoods participates and speaks on behalf of our clients at major conferences, public hearings or private meetings organized by the government, embassies, NGOs or think tanks. As a result, we have established and foster a wide network of contacts with public and private organizations in Washington DC, Berlin and other capital cities involved in the international trade, development and politics of the food and agricultural industries. We are members at the German American Business Council in Washington DC and affiliated with various food industry trade associations.
Following are examples of the projects German Foods North America planned and executed on behalf of or supported by German Federal Ministry of Food, Agriculture and Consumer Protection (BMELV):
Summer Fancy Food Show, Washington DC, June 17 - 19, 2012
Representative of the German food and beverage industries at the German pavilion. Organizer of trade reception.
Export Convention of the Federation of German Food Industries (Aussenwirtschaftstag), Berlin, June 12, 2012
Official speaker at seminar on the US market
SIAL Canada, Montreal, May 9 - 12 2012
Representative of the German food and beverage industries at the German pavilion.
Winter Fancy Food Show, San Francisco, 15 - 17.01 2012
Representative of the German food and beverage industries at the German pavilion. Organizer of trade reception at German Consulate.
Cooperative Christmas Promotions, USA and Canada, December 2011
Cooperative Promotions for members of the German Sweets association at retailers in the Washington DC and Toronto area. Result: 200% sales growth for participating products.
Cooperative Oktoberfest Promotions, USA, September-October 2011
Cooperative Promotions involving over 30 German producers at 14 retail chains in 300 stores across the USA. Result: 50%-400% sales growth for participating products.
US Chamber of Commerce, Hearing on FSMA Importer Fees, Washington DC October 28, 2011
Submit comments on behalf of US importer clients
Anuga Buyer Trip, Cologne, 9.-12. Oktober 2011
Organizer of US buyer trip to Anuga
Visit of Ministerin Ilse Aigner to Washington September 19 - 20 2011
Represent Cooperative Marketing Alliance at official visit by the head of BMELV
Summer Fancy Food Show, Washington DC, July 9 - 12, 2011
Representative of the German food and beverage industries at the German pavilion. Organizer of trade reception at German American Heritage Museum and a reception the office of the Representative of German Industries and Trade for members of the US Congress, FDA, USDA and trade associations
SIAL Canada, Toronto, May 11 - 13, 2011
Representative of the German food and beverage industries at the German pavilion
Food & Drug Administration, FSMA Public Hearings, Washington DC, March/April 2011
On behalf of clients, GermanFoods submits public comments in support of FSMA, but avoiding new barriers to trade
Exporter Seminar ISM, Köln, 30.1-02.2.2011
Overview and Trend Report on US Market
Winter Fancy Food Show, San Francisco, 16. - 18.Januar 2011
Representative of the German food and beverage industries at the German pavilion
Cooperative Oktoberfest Promotions, USA, September-October 2010
Test project for new cooperative promotion project involving over 30 German producers at 6 retail chains in 24 stores across the USA.
SIAL Europe, Paris, October 16 - 20, 2010
Representative of the German food and beverage industries at the German pavilion
Natural Product Expo East - Biofach, Boston, October 13 - 16 Oktober 2010
Organizer of a matchmaking event for German natural and organic food exporters with US trade partners, in cooperation with the German American Chamber of Commerce, New York, sponsored by the German government (BMELV)
Official Sponsor of Oktoberfest Promotion, German American Business Council Washington DC, 9. Oktober 2010
GermanFoods promotes specialty foods from Germany at major social event hosted by the German American Business Councils at RFK Stadium in Washington DC for members of Congress and representatives of major US and German corporations.
IFT International Food Technology, Chicago, July 18 - 23, 2010
Organizer of a week-long market exploration trip and seminar for German exporters in Chicago and Grand Rapids, in cooperation with the German American Chamber of Commerce, Chicago and sponsored by the German government
SIAL Montreal, 19. - 23. April 2010
Organizer of a week-long market exploration trip and seminar for German exporters in Toronto and Montreal, in cooperation with the German American Chamber of Commerce, Chicago and sponsored by the German government.
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